A socio-anthropologically based project around the indigenous patterned pha khao mar loincloth, which has multiple functions in rural Thailand and neighbourhood countries, and is given to someone out of respect in local cultural context. Navin Rawanchaikul and his collaborative friend Kosit Juntaratip travelled to the north and northeast of Thailand to film a road documentary on how the cloth is still used and worn in daily life. Presented as a 27-minute fly-on-the-wall film, it was screened in the exhibition venue with viewers sitting down on traditional reed floor mats. Set up as an installation, the viewing area was livened with boxes of specially crafted Navin Production Pha Khao Mar Uncle Pan brand cloth, named after Uncle Pan, an old farmer Navin knows in Chiang Mai, who has worn the cloth since he was a child. A pha khao mar cloth was given to each gallery visitor, with a message saying where the cloth originated and asking visitors to send back their thoughts on how they would use it in their own context. The project subverted the idea of art as object by giving the public a mass product to take home, while also raising issues of preserving and adapting traditional culture. It also encouraged visitors to get more involved in the process and to respond back with their own opinions. The project toured several exhibitions from 1997 with more than 50,000 cloths being distributed, with various responses differing and ongoing feedback from the public.